Insights & News

It is important to research your business competitors as it helps create an understanding of the knowledge of the industry trends and the knowledge to

When it comes to the success of a website, search engine standards and practices are parts of many factors that will increase search engine rankings. The most common search engine practices are on-site optimization, keyword researching, and building backlinks. There are thousands of ways to practice search engine optimization to improve your site. Search engine standards are the relationship made between the website and the search engine. This relationship benefits both sides as the search engine receives permission from the website to gather data from the website and the website receives referral traffic from the engine. The relationship between website and search engine is tenuous at best and often breach each other’s contracts. When it comes to search engine optimization there are three main players. There are the clients who are the owners of the website, the search engine, and the search engine optimization firms. There is a lack of formal definition of what search engine optimization is and everyone that works in the industry has their own idea and definition. The lack of industry standards for search engine optimization reduces the credibility of many people who work in the industry. There are search engine models created in the past […]

One of the most important things for digital marketing is to increase engagement with website visitors. Audience engagement has been around for decades but in the current

Google Search vs. Apple Search? Google certainly needs some competition in the search engine market. Rumors about development of an Apple search engine have

Tips for Optimizing Your Website Search Engine Optimization can be overwhelming at times. There’s a lot of techniques and strategies to remember, which remembering can be a job in itself. To help our readers, we came up with a list of things to remember when optimizing your website. Ranking high doesn’t exactly mean more traffic to your website. 1.) Ranking #1 doesn’t always mean more traffic. There are ads and snippets available at the very top of the first search engine result page. People aren’t going to pay for ads on second and third pages of search engine result simply because very little traffic reaches those pages. Maybe a student doing a research project would end up on the third page of Google, but the majority of people will click a link on the first page. Want your site to show up in an ad? That’s a whole other can of worms. Consider paid-ad management by Custom Design Partners SEO experts. Focus on optimizing your website’s content. 2.) Focus on optimizing your website’s content for your visitors, not search engine robots. Instead of focusing on just being #1 in SERPs, focus on maximizing your Click Through Rate (CTR) and reducing your Cost […]

This week’s blog is about how to improve your Google Ads Impression Share. In order to increase your impression share and visibility in search engine results, your Google Ads have to appear more often or in more places. We are sharing a few tips on how to accomplish this. Quick Review of Google’s Impression Share According to Google, Impression Share is the percentage of impressions your ads receive compared to the total number of impressions your ads could get. To visualize the math, Impression share = impressions / total eligible impressions Eligible impressions are estimated using different factors like your target settings, approval status, and the ad quality. Impression share data is available for your Google Ad campaigns, Google Ad groups, product groups in Google Shopping, and for your keywords. Google’s Impression Share is a great way to figure out whether your ads could reach more people if you were to increase your bids or your budget. How to Improve Your Google Ads Impression Share Some tips to help you improve your ad’s impression share: Improve your ad quality Decrease your regional targets Increase your campaign’s budget Increase your bid Re-adjust your budget By improving your ads relevance, you are improving […]

With the 2020 holiday season quickly approaching, Google was right on time when they extended the Performance Planner to include Google Shopping campaigns.

It’s true. Having your website redesigned can be costly. It’s also true that having Search Engine Optimization on your site can be expensive. But the benefits of search engine

How to Reduce Your Online Marketing Campaign’s Cost Per Acquisition Before we get started, there are a few technical terms in which to familiarize yourself: Cost Per Acquisition (CPA):  a metric that measures the aggregate cost to acquire one paying customer in a marketing campaign. In order to calculate the CPA, take your advertising budget and divide it by the number of customers you’ve acquired Click Rate: the percentage of people visiting a web page who access a hypertext link to a particular advertisement Click Through Rate (CTR):  the number of clicks advertisers receive on their ads per number of impressions.  The math: the total number of clicks that your page or CTA gets, divided by the number of chances people had to click (i.e.: quantity of pageviews, emails sent, etc) Conversion Rate: the percentage of people who completed a desired action on a single web page, like by clicking a “Buy Now” link. Generally, websites with high conversion rates perform well, those with low conversion rates don’t do well. Conversion rate varies by industry and location Instead of just monitoring clicks, it’s better to get conversions by applying optimization strategies to your business’s website. Call Us for Your Free Consultation and Site Audit Let’s […]