Paid ad management includes a wide array of services such as:
- Google, Bing and Yahoo PPC (pay per click) ads
- Facebook Ads
- Display Ads
- Remarketing Ads
- Native Advertising
The route a business takes when involving paid ad management into their strategy depends on short and long term goals. Some businesses thrive with Facebook ads while failing with Google ads. Our experts will examine your business’s industry, analyze market competitors and weighing your business’s needs.
Our team has managed half a million dollars of ad spend within the last 2 years for our clients. We’ve worked with small coffee shops to increase sales through Facebook ads and worked with state-wide mortgage companies to increase customer acquisition through Google ads. Get in touch with us and we’d be happy to offer a free consultation and answer any questions you may have regarding paid ad management.
This strategy is a great example of the scalable capacity of the Internet because it allows a company to set a budget, timeframe and target specific groups of people for their advertisement. Since search engines such as Google and Yahoo are often default as most Internet users’ home screens, it is very beneficial to be visible and accessible here. Companies such as eBay and Amazon fight with their dollars every day to be the top sponsored link on Google searches for electronics, jewelry and pretty much anything else that you can buy online. With this strategy, having more money to spend on Pay Per Click Advertisements will create a competitive advantage for your company.
Easy to accomplish, scalable capacity, you get exactly what you pay for
Not viewed favorably by consumers, barrier to entry ($$), requires expert configuration to provide positive ROI