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How To Create The Right Call To Action For Your Website

How To Create The Right Call To Action For Your Website

Some common calls to action sound like: "Click here," "free download," "subscribe," "buy now," and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases, are far from achieving their purpose of...

Press Release Distribution: How To Do It Right

Press Release Distribution: How To Do It Right

It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they...

How To Improve Your Conversion Rates With A/B Split Testing

How To Improve Your Conversion Rates With A/B Split Testing

What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three...

Track File Downloads In Google Analytics 4 With Custom Events

Track File Downloads In Google Analytics 4 With Custom Events

A lot of marketers get a bit overwhelmed when trying to migrate their current workflow from Universal GA to the new Google Analytics 4, especially when it comes to custom tracking and custom events. With GA3, event tracking was pretty simple and straightforward,...

Create Quick & Free eCommerce Popups With Google Tag Manager

Create Quick & Free eCommerce Popups With Google Tag Manager

This is part one of our series on using Google Tag Manager to boost sales and conversions for eCommerce stores. To start, we'll be touching on several uses of popups that can be quickly made with Tag Manager without bulky plugins, addons, or services. This quickstart...

eCommerce Fraud Analysis & Prevention Strategies – 2021 Case Study

eCommerce Fraud Analysis & Prevention Strategies – 2021 Case Study

(4 min. read) Take a look at Part 1 of our real-world case study examining a high-volume eCommerce partner and our battle against sophisticated order fraud. If you enjoy it, we'll be publishing Part 2-5 next week! — Alexander Hatala (@Zingiest0) August 25, 2021...

SEO Standards

SEO Standards

SEO Standards When it comes to the success of a website, search engine standards and practices are parts of many factors that will increase search engine rankings. The most common search engine practices are on-site optimization, keyword researching, and building...

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