Insights & News

The process of repurposing blog content may be confusing. Your target audience, on various platforms, can easily recognize repurposed and syndicated content – that applies to your business too. To drive more traffic to your business website, you should publish your content across more platforms. To get more value from your blog posts and safeguard your SEO, you might consider the following simple steps.   Repurpose Your Blog Posts on Medium  Publication of content on Medium is easy and fast. The social media platform offers an effective way of repurposing blog content to help users reach thousands of new readers. The only thing you need to do is to make a free account. After signing in, click on the profile icon or image and select “Stories”. To repurpose content you have already posted on your blog, click on the “Import Story Option” and enter the URL pointing to your blog post to repurpose. The social media platform will import the content – including the images and the formatting like bolded texts, subheadings and links. If Medium fails to do that, you can edit the posts before you publish them. To protect your SEO, use “canonical tag”. Canonical tags appear in […]

My honest review of Blip Billboards According the the best search engine in the world, Google, advertising on billboards is expensive! A monthly cost of $15,000 would be impossible for any small local businesses, making billboards in large markets only accessible to huge personal injury law firms, cable providers and other national companies. I did some research on digital billboards with a self serve model. I was looking for a way to run my own digital billboards with no salesman to deal with and no monthly minimum spend. Blip Billboards came up in my research and seemed to meet this criteria, so we decided to give it a try! Below is my honest review of the features that Blip Billboards offers and the possible opportunities that it can give to marketers and small business owners. Pros: No minimum spend Choose your billboard placements and times your ad will show Quick approval Simple interface Cons: Not available in every city, only available in USA Simple… too simple Built in dynamic number insertion would be amazing   Using The Blip Billboards Platform The Blip Billboards platform is relatively self explanatory. After creating an account, you can view all of the available billboard […]

It’s always good to have a plan of attack when you want to achieve big goals, however big goals can be overwhelming, and it’s often difficult to take the first step. SEO can be broken down into a simple acronym: Specific, Measurable, Achievable, Realistic and Timelined (S.M.A.R.T.) Let’s break it down. Specific Specific is referring to your company’s goals, I’m not talking about vague ones like need more rank number one in all the search engines, or gain more website views. Specifically, make goals that directly connect to the business objectives, for example, double the amount of clients in a year or convert fifty percent more leads to customers. These types of goals focus the company, that way each department knows the objective and is working toward the same goal. Measurable Measurable is tracking progress and seeing results through analytics. Because the internet is so great, analytics can measure every aspect of your marketing. It’s very important to build off setting specific SEO goals so that you can monitor progress and the success rate of your original set objectives. There are many business and SEO KPIs to keep track of however a few to consider are, SEO Metrics, which keeps track of rackings, flow […]

Social media use has grown exponentially since its onset in the 90’s. The number of social media users is expected to reach 3.02 billion by 2021. It is not surprising then that 90% of small to medium sized businesses have maintained a social media presence for 5 years or longer.  However, most businesses do not develop a social media strategy to ensure their success. Below are some of the best practices to keep in mind to maximize your returns from social media. Set Measurable Goals Many businesses get caught in the trap of building vanity measures, seeking increased likes and followers, without determining the impact on ROI. What does increased likes do for your business? Objectives should be business centered, not social media centered. Social media can be used for a variety of purposes such as increasing sales by a given metric, creating a positive customer experience, or establishing brand awareness. Know your Target Audience The content you create should be tailored to your target audience. Tell engaging stories related to your consumer’s interests and needs. If you create engaging posts, then potentially more consumers will share your content, extending your reach. Knowing your target audience also helps to determine […]

Link building is the past, present, and future of SEO. But the question at hand is how to obtain and gain access to high quality links for your content? It’s quite simple, you have to earn them. But first it’s important to know what makes a good link good and a bad link bad. One of two things can occur when first starting to build up backlinks. The first being that you build a successful high-quality link and it soars to the top of the first page on Google. Or, you building a low-quality link and have Google heavily penalize your site. The authority of the page plays a big role when it comes to linking. Recent studies show that the authority of the page is the most important factor. Links that come from more authoritative pages are going to obviously carry more weight, than links that don’t. It essentially comes down to how well your backlink rank on a PageRank powerhouse. Another key factor of building a high-quality link is the authority of the site it comes from, the sitewide authority. Although it’s more difficult to get these, it’s extremely helpful if you can somehow finagle them to your […]

With the popularity of social media platforms like Facebook, Pinterest and Twitter growing, people are likely to forget about email campaigns. Emails are still effective when it comes to generating sales and increasing customer interactions. Whenever you send emails to your list of customers, you reach a targeted group that signed up to receive your content. In other words, they are ready to receive anything you are offering. However, the effectiveness of your email campaigns highly depends on your follow-through. Here are a few tips to consider in your email optimization process. Change your email newsletters into blogs  Possibly, you have archived many newsletters, but you do not know how to reuse them. The good news is, you can change them into blog posts and use them to reach more potential customers. But considering the fact that marketing emails are usually short and sweet and most search engines prefer long, in-depth content, you need to combine several newsletters to make one blog post. Email bundling will also help you in your SEO campaigns. Encourage your customers to share your content If your email messages are informative, entertaining and helpful, your audience will be more willing to share it through their […]

Good social media ads are not simply quality images and 45 seconds videos. When creating an ad copy you should know that it has the potential to make or break your engagement rate. Therefore, an ad copy should both inform and entertain the audience. Here are the tips that will help you write more effective ad copies.     Extend the brand voice to ad copies  Each business requires a unique brand voice that should mimic the voice of your followers. When a person scrolls down your feed, they should be able to recognize the voice of your brand immediately. For example, if you have been concentrating on a t-shirt and cargo short vibe, you have to avoid words that reflect the suit-and-tie mentality. The wording has to mimic all the other posts including the language your audience uses. Remember to incorporate slang, lingo and grammar to match their language. The spelling of words will highly affect the step your audience will take after reading. The same applies to B2B businesses that use more professional and business-like languages when writing and speaking. Mimic the style in every copy.     Communicate the what, who, where, when and why clearly  All your social […]

Description Custom Design Partners is a full-service digital marketing agency located in Jacksonville, Florida. We’re currently looking to hire a part-time digital marketing analyst to join our team. We work in a fast-paced, exciting environment that promotes creativity and innovation. As a digital marketing analyst, you’ll assist team members in creating a digital strategy, manage and oversee existing campaigns, and create client reports. This role includes: Planning and implementing digital campaigns Monitoring and managing existing campaigns Drafting campaign progress reports for internal and external use Client account management and communication Qualifications: Bachelors degree in marketing or business, or Two years of experience in demonstrable and results-based digital marketing Advanced knowledge of general marketing concepts Experience with SEO, PPC, Email Marketing, and social media Knowledge of WordPress Knowledge of Google Analytics, Google Ads, and social media ads. Bonuses: Google Analytics & Ad certifications Knowledge of industry-standard software, such as Hubspot, Moz, Spyfu, Ahrefs Experience with Google Drive, Docs, Sheets or Microsoft Office 365 equivalents Experience with HTML and CSS As an analyst, you’ll be tasked with assisting the team with initial strategy planning for clients, managing and overseeing active client accounts, developing KPI reports, and account management. This requires an individual […]

Google announced two new link attributes today: ‘UGC’ (user-generated content) and ‘Sponsored’, along with their 15-year-old ‘nofollow’ parameter. This is an SEO game changer, watershed moment, a sweeping change…! No, I highly doubt it. In fact, I’d bet that these new attributes are totally meaningless and the same exact weight as any other nofollow backlink. Google claims these new attributes are the evolution of the classic and infamous do-not-follow! Let’s take a quick look at these two new fresh identities: rel=”sponsored” Used for identifying links that were created by the facilitation of compensation (Google considers compensation as an advertisement, sponsorship, or a cash exchange). This, of course, encompasses the majority of decent backlinks created. Did you write a guest post on someone’s blog in exchange for a social media shoutout? Rel=sponsored. Did your agency add your website’s link in a client’s footer? Rel=sponsored. Did you buy a press release? Rel=Sponsored. rel=”ugc” User generated content. Somehow even vaguer than the sponsored attribute. The official description of UGC backlinking doesn’t help: “forum posts and comments”. Let’s ignore the fact that most modern comment engines and forums don’t even have the functionality for an end-user to add a rel= attribute. Could this possibly […]