Why Going All in With Digital Marketing for Your Small Business Will Help During COVID-19 and After
In 2020 having a digital marketing strategy for your small business is one of the most important steps you can take.
Due to the COVID-19 pandemic small businesses owners are in the face of unprecedented times. While it’s happening and the soon to come aftermath are causing major disruptions across the globe and will indefinitely change consumer behavior. In these moments of uncertainty the digital marketing world is constantly changing, and your strategy should be as well.
In the aftermath of the COVID-19 pandemic some businesses will be prepared to rebound. This is a pivotal time to invest energy and efforts into upgrading and building a concrete digital marketing strategy that will accelerate your business into the future.
Here are a few things to keep in mind when it comes to your digital marketing strategy.
Many local and small businesses depend on foot traffic and word-of-mouth to gain popularity, this is why COVID-19 has proven to be so devastating.
Due to the “stay-at-home” and “shelter-in-place” orders businesses aren’t getting traffic, this is why it is crucial to move your focus onto marketing strategies to continue to reach customers.
Digital forms of communication are crucial in 2020.
Social distancing has caused physical distance around us shifting us to connect with our favorite business in new ways.
Life hasn’t stopped, we’ve just shifted the way we are living. Consumers still need products that businesses are offering. They still need you.
With the future being unknown, creating a smart and responsive strategy will help you communicate effectively and keep you visible to your consumers.
Keeping the community informed about changes to your business installs trust in your customers. Are you open? What are your hours? Has the way you provide services changed? What measures are you taking to protect your staff and consumers? These are questions consumers want answered.
Use This Time To Your Advantage
Being stuck at home during COVID-19 doesn’t mean your time should be wasted. Use this time to your advantage to implement new marketing strategies.
Now is your chance to learn about consumer behavior, listen to their needs and work on identifying new ways to serve them through digital marketing.
Take this time to revisit your current marketing strategy. What’s working? What’s not working? Something as simple as creating social media channels and planning out posts or updating your website with a COVID-19 banner is a great place to start.
If your business is already implementing these strategies above, take advantage of some more advanced marketing tools. Analyze your web traffic with Google Analytics and taste out running ads to promote brand awareness.
In the End
Keeping afloat and managing your business during this rapid change is not easy, but it’s also not impossible.
Don’t know where to start? At Custom Design Partners we offer a free website audit and consultation where we’ll help you get off the ground and discuss what we can do to help!
Co-founder Custom Design Partners
Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics.