by Alexander Hatala | Dec 3, 2022 | Facebook Ads
Last month we spoke to multiple Meta representatives that reached out to our team regarding several ad accounts we manage concerning Facebook’s Conversion API integration. Like many, we were under the assumption that Facebook’s Official plugin, “Meta...
by Alexander Hatala | Sep 15, 2021 | Marketing
Some common calls to action sound like: “Click here,” “free download,” “subscribe,” “buy now,” and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases,...
by Alexander Hatala | Sep 2, 2021 | Ecommerce
When selling items online through Craigslist or Facebook Marketplace, you need to be aware of this common scam. In this case, scammers are attempting to hijack your personal cell phone number and link it to their Google Voice account so that they can make calls from a...
by Alexander Hatala | Aug 26, 2021 | Marketing
It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they...
by Alexander Hatala | Aug 23, 2021 | Conversion Optimization, Marketing
What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three...
