by Alexander Hatala | Aug 6, 2021 | Marketing
Alexander HatalaCo-founder Custom Design Partners Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics....
by Alexander Hatala | Jul 27, 2021 | Marketing
A lot of marketers get a bit overwhelmed when trying to migrate their current workflow from Universal GA to the new Google Analytics 4, especially when it comes to custom tracking and custom events. With GA3, event tracking was pretty simple and straightforward,...
by Alexander Hatala | Jul 22, 2021 | Uncategorized
This is part one of our series on using Google Tag Manager to boost sales and conversions for eCommerce stores. To start, we’ll be touching on several uses of popups that can be quickly made with Tag Manager without bulky plugins, addons, or services. This quickstart...
by Alexander Hatala | Jul 21, 2021 | Uncategorized
eCommerce fraud is something that most stores have dealt with and will continue to deal with for the foreseeable future. eCommerce fraud, sometimes called eCommerce carding, is a war between vendors and criminals, with each side creating and utilizing more...
by Alexander Hatala | Jul 20, 2021 | Uncategorized
Using a multi-step or single-page checkout is often a hot debate in the eCommerce field. Many marketers claim a single page checkout cultivates the purchasing process onto a single page without too much distraction and limiting user page interactions. However,...
