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Multi-Step Checkout Benefits Over Single Page in eCommerce – Case Study
Using a multi-step or single-page checkout is often a hot debate in the eCommerce field. Many marketers claim a single page checkout cultivates the purchasing process onto a single page without too much distraction and limiting user page interactions. However, proponents of the multi-step are insistent that making the purchasing process “look” and “seem” as simple as possible. Over the years, many developers and marketers have begun to favor a multistep checkout approach versus a single page. Note: It’s important to remember your niche and understand your customer’s behavior when deciding which checkout style to use. We’ve seen multi-step checkouts implemented incorrectly, which caused more harm than good. In this case study, our partner is a national e-Commerce brand in the sports & outdoors industry. When A Single Page Checkout Is Better Than Multi-Step There are, of course, cases where a single page has more benefits. Before we dive into the data, we’ve found single page checkouts perform better when: You’re selling digital services or goods that don’t require as many fields. There’s no focus or interest in repeat purchases or customer retention. Your target demographic leans much older in age. Multi-Step Checkout Behavior Analysis These results are based on […]
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Conducting Competitive Analysis for your Business
It is important to research your business competitors as it helps create an understanding of the knowledge of the industry trends and the knowledge to
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SEO Standards
When it comes to the success of a website, search engine standards and practices are parts of many factors that will increase search engine rankings. The most common search engine practices are on-site optimization, keyword researching, and building backlinks. There are thousands of ways to practice search engine optimization to improve your site. Search engine standards are the relationship made between the website and the search engine. This relationship benefits both sides as the search engine receives permission from the website to gather data from the website and the website receives referral traffic from the engine. The relationship between website and search engine is tenuous at best and often breach each other’s contracts. When it comes to search engine optimization there are three main players. There are the clients who are the owners of the website, the search engine, and the search engine optimization firms. There is a lack of formal definition of what search engine optimization is and everyone that works in the industry has their own idea and definition. The lack of industry standards for search engine optimization reduces the credibility of many people who work in the industry. There are search engine models created in the past […]
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4 Ways to Increase Audience Engagements
One of the most important things for digital marketing is to increase engagement with website visitors. Audience engagement has been around for decades but in the current
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Apple Search Engine – Oh the Possibilities!
Google Search vs. Apple Search? Google certainly needs some competition in the search engine market. Rumors about development of an Apple search engine have
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8 Things to Remember When Optimizing Your Website
Tips for Optimizing Your Website Search Engine Optimization can be overwhelming at times. There’s a lot of techniques and strategies to remember, which remembering can be a job in itself. To help our readers, we came up with a list of things to remember when optimizing your website. Ranking high doesn’t exactly mean more traffic to your website. 1.) Ranking #1 doesn’t always mean more traffic. There are ads and snippets available at the very top of the first search engine result page. People aren’t going to pay for ads on second and third pages of search engine result simply because very little traffic reaches those pages. Maybe a student doing a research project would end up on the third page of Google, but the majority of people will click a link on the first page. Want your site to show up in an ad? That’s a whole other can of worms. Consider paid-ad management by Custom Design Partners SEO experts. Focus on optimizing your website’s content. 2.) Focus on optimizing your website’s content for your visitors, not search engine robots. Instead of focusing on just being #1 in SERPs, focus on maximizing your Click Through Rate (CTR) and reducing your Cost […]
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How to Improve Your Google Ads Impression Share
This week’s blog is about how to improve your Google Ads Impression Share. In order to increase your impression share and visibility in search engine results, your Google Ads have to appear more often or in more places. We are sharing a few tips on how to accomplish this. Quick Review of Google’s Impression Share According to Google, Impression Share is the percentage of impressions your ads receive compared to the total number of impressions your ads could get. To visualize the math, Impression share = impressions / total eligible impressions Eligible impressions are estimated using different factors like your target settings, approval status, and the ad quality. Impression share data is available for your Google Ad campaigns, Google Ad groups, product groups in Google Shopping, and for your keywords. Google’s Impression Share is a great way to figure out whether your ads could reach more people if you were to increase your bids or your budget. How to Improve Your Google Ads Impression Share Some tips to help you improve your ad’s impression share: Improve your ad quality Decrease your regional targets Increase your campaign’s budget Increase your bid Re-adjust your budget By improving your ads relevance, you are improving […]
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Your 2020 Holiday Shopping Campaigns & Google Performance Planner
With the 2020 holiday season quickly approaching, Google was right on time when they extended the Performance Planner to include Google Shopping campaigns.
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The Copious Benefits of Website Redesign and Search Engine Optimization
It’s true. Having your website redesigned can be costly. It’s also true that having Search Engine Optimization on your site can be expensive. But the benefits of search engine