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Instruction Manual for Linking Gravity Forms to GoHighLevel using Zapier
This instruction manual will guide you through the process of linking Gravity Forms to GoHighLevel using Zapier, a powerful automation tool that connects
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Instruction Manual for Mailgun’s Domain Verification Process
This instruction manual will guide you through the process of verifying a domain with Mailgun. By following these steps, you will be able
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Instruction Manual for Auto Tagging Leads in GoHighLevel from Jotform using Zapier and Creating Automations Triggered by Specific Tags
This instruction manual will guide you through the process of auto tagging leads in GoHighLevel from Jotform using Zapier, and then creating automations
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Instruction Manual for Linking Jotform to GoHighLevel using Zapier
This instruction manual will guide you through the process of linking Jotform to GoHighLevel using Zapier, a powerful automation tool that connects different
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Meta Doesn’t Recommend Their Official WordPress Plugin for Conversion API (CAPI)
Last month we spoke to multiple Meta representatives that reached out to our team regarding several ad accounts we manage concerning Facebook’s Conversion API integration. Like many, we were under the assumption that Facebook’s Official plugin, “Meta pixel for WordPress,” supports CAPI. In fact, the plugin description even claims it does by saying: “This plugin will install a Meta Pixel for your page so you can capture the actions people take when they interact with your pages, such as Lead, ViewContent, AddToCart, InitiateCheckout, and Purchase events. It also includes support for the Conversions API.” These Meta support technicians weren’t the average ads support agents. They specialized in Facebook’s conversion API, event tracking, and CRM integrations, so I went along with them. The reps told us that the official Meta pixel plugin for WordPress was broken and has never supported CAPI! He informed us that the official CAPI plugin for WordPress is actually “PixelYourSite” which we’ve used before for other things but not Facebook pixels. I was a bit skeptical, but I added the plugin, connected the conversion API token, and tested the events, and it was working fine. Why would Facebook’s official plugin that claims to support CAPI not work and suggest […]
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How To Create The Right Call To Action For Your Website
Some common calls to action sound like: “Click here,” “free download,” “subscribe,” “buy now,” and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases, are far from achieving their purpose of attraction. Along the same lines, using copy that the reader is begged to click often has the opposite effect to what is intended. On the contrary, the most effective call to action is those that clearly show through content marketing their intention to improve the user experience and lead the reader to the right place. Readers seek to be informed, entertained, or learn, and they do not need someone to tell them “click” somewhere arbitrarily. This article will show you a checklist to ensure that your CTA’s make sense and create an inviting user experience. What is a call to action? The call to action, also known as CTA or call to action, is a phrase or set of words that seek to provoke a reaction from our potential customers to a specific proposal of the brand or company. Being clear about the CTA is is important to later design it in the most appropriate way for […]
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The Google Voice Verification Scam – Protect Yourself When Selling Online!
When selling items online through Craigslist or Facebook Marketplace, you need to be aware of this common scam. In this case, scammers are attempting to hijack your personal cell phone number and link it to their Google Voice account so that they can make calls from a USA-based number. This scam is complex because the actors hijack real people’s phone numbers and use them to make phone calls to scam other people, most likely in the area code of the hijacked phone number. Taking this localized approach allows them to get a higher pick-up rate on their phone calls. Here’s How It Works You put your personal phone number out on the internet somewhere, on Craiglist post, Facebook Marketplace post, or a dating website, or anywhere. Someone reaches out to you via text or email about the item that is for sale. They might tell you some strange story detailing how they need you to prove you are a real person or a legitimate seller, not a bot. They want to make sure that YOU don’t scam THEM! They will then proceed to tell you about a special phone service that requires that you give them the six-digit PIN number […]
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Press Release Distribution: How To Do It Right
It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they don’t reach their audience. That is why we have press release distribution. This article will detail what press release distribution is, why it is important to use, some of its key benefits, how to distribute press releases, and some commonly made mistakes that you should avoid. Once you have read each section completely, you should be able to decide whether using a press release distribution service will be beneficial for you and your business. What is press release distribution? To learn more about press release distribution, we first need to understand what it is. Essentially, press release distribution is releasing and spreading your press release to journalists, publishers, and other members of the press. Your press releases need to be seen and heard by your audience in order for them to be informed and updated on your company news and that is what press release distribution accomplishes. Why is it important? Press release distribution allows you to experience more coverage […]
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How To Improve Your Conversion Rates With A/B Split Testing
What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three main tasks. 1) Start by identifying your goal on your website. 2) Analyze web traffic and find out what people are doing on your site. 3) Have an understanding of how users behave when they go from the first page to the last, and then optimize accordingly. Improving CRO With A/B Testing A/B testing is a type of experiment that compares two versions of a website or product page to see which one performs better. It can help you make better decisions about what to do with your website and improve customer experience. Split testing is a popular marketing tactic used by e-commerce and lead generation websites. A/B split testing involves showing two groups of people different versions of the same landing page or products page. The goal here is to test which version resonates better with its target audience. Landing pages are a crucial part of online marketing because they provide the entry […]