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8 Things to Remember When Optimizing Your Website
Tips for Optimizing Your Website Search Engine Optimization can be overwhelming at times. There’s a lot of techniques and strategies to remember, which remembering can be a job in itself. To help our readers, we came up with a list of things to remember when optimizing your website. Ranking high doesn’t exactly mean more traffic to your website. 1.) Ranking #1 doesn’t always mean more traffic. There are ads and snippets available at the very top of the first search engine result page. People aren’t going to pay for ads on second and third pages of search engine result simply because very little traffic reaches those pages. Maybe a student doing a research project would end up on the third page of Google, but the majority of people will click a link on the first page. Want your site to show up in an ad? That’s a whole other can of worms. Consider paid-ad management by Custom Design Partners SEO experts. Focus on optimizing your website’s content. 2.) Focus on optimizing your website’s content for your visitors, not search engine robots. Instead of focusing on just being #1 in SERPs, focus on maximizing your Click Through Rate (CTR) and reducing your Cost […]
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Your 2020 Holiday Shopping Campaigns & Google Performance Planner
With the 2020 holiday season quickly approaching, Google was right on time when they extended the Performance Planner to include Google Shopping campaigns.
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The Copious Benefits of Website Redesign and Search Engine Optimization
It’s true. Having your website redesigned can be costly. It’s also true that having Search Engine Optimization on your site can be expensive. But the benefits of search engine
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How to Reduce Your Online Marketing Campaign’s Cost Per Acquisition (CPA)
How to Reduce Your Online Marketing Campaign’s Cost Per Acquisition Before we get started, there are a few technical terms in which to familiarize yourself: Cost Per Acquisition (CPA): a metric that measures the aggregate cost to acquire one paying customer in a marketing campaign. In order to calculate the CPA, take your advertising budget and divide it by the number of customers you’ve acquired Click Rate: the percentage of people visiting a web page who access a hypertext link to a particular advertisement Click Through Rate (CTR): the number of clicks advertisers receive on their ads per number of impressions. The math: the total number of clicks that your page or CTA gets, divided by the number of chances people had to click (i.e.: quantity of pageviews, emails sent, etc) Conversion Rate: the percentage of people who completed a desired action on a single web page, like by clicking a “Buy Now” link. Generally, websites with high conversion rates perform well, those with low conversion rates don’t do well. Conversion rate varies by industry and location Instead of just monitoring clicks, it’s better to get conversions by applying optimization strategies to your business’s website. Call Us for Your Free Consultation and Site Audit Let’s […]
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4 Reasons Your Website is More Important Now Than Ever
Recent times have created a push for businesses to have a web presence now more than ever. Don’t get left behind! The following is 4 reasons why you should a) create a business website, or b) re-vamp your existing website to include the following: Mobile responsiveness Americans with Disabilities Act (ADA) compliance Search Engine Optimization (SEO) Zoom meeting integration 53% of the world’s web traffic came from people using cell phones in 2019 Mobile Responsive websites are crucial nowadays considering almost every single human on the planet uses a cell phone, tablet, or laptop to access the internet. If you don’t have a website for your business, consider how many leads a quality, informative, and responsive website could generate for your company. Even if you have a website, where does your site’s traffic come from? These are all easy answers for Web Developers and Optimization Specialists to gather. Do you have an Optimization Specialist you work with? Consider consulting with us for free – we can perform a site audit and suggest updates and optimization of your site to increase your lead base. 15% of the world’s population is disabled (just over 1 Billion People) and they spend a half-trillion […]
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Summer & Fall 2020 — Custom Design Partners Internship
Summer & Fall 2020 — Custom Design Partners Internship We are looking for several enthusiastic interns to join our company and assist with executing online marketing strategies for our clients. We encourage anyone with interest or experience in online marketing and website development to apply. Interns will have various duties developing and implementing marketing strategies for a diverse group of clients. This will include content writing, website development, social media management and more. As a digital marketing intern, you will work alongside our strategy team on all of our campaigns and projects. This includes learning about social media management, search engine optimization, creating proposals, business contracts, content creation and website development. As required training you will take courses and receive online marketing certifications from Google and Hubspot which not only teach valuable skills but also give certifications that are recognized across the marketing industry. We are seeking applicants who are passionate about digital marketing and want to learn from working with real clients. *Due to the current COVID-19 pandemic, interns will work remotely from home. Main Duties: Make changes to our wordpress websites Create emails for email marketing campaigns Graphic design for websites, social media posts, etc. Analyze and review […]
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Dealing With High Volume WooCommerce Stores
Our team has dealt with various large scale eCommerce stores, each with different needs and problems. In this particular case, I’d like to go over our experience handling specific WooCommerce store, which may be helpful if you’re running into optimization issues, slow load times, and frequent errors. This store garners around 15-20 million monthly page views, 35,000 orders a month, close to 1 million users, around 30-50 ‘add to cart’ and checkout actions every few seconds. Additionally, it’s a content-heavy site, with 10,000 products and 500 categories. This site was originally built and housed on an outdated ASP.NET eCommerce platform which developers had abandoned. The process of migrating to WooCommerce is an entire article in itself. Handling 100,000’s of Orders The WooCommerce backend was important to the client and their employees. There needed to be at least 10 employees logged in at once searching orders, adding notes, giving refunds, and confirming orders. Obviously, the backend needed to be fast to optimize employee efficiency. However, with half a million orders, searching and editing orders was a slow process. Our solution was ‘archiving’ 3 month+ old orders into a subdomain for employee use only. There are plugins out there that should do […]
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COVID-19 and Taking Your Small Business Online
Why Going All in With Digital Marketing for Your Small Business Will Help During COVID-19 and After In 2020 having a digital marketing strategy for your small business is one of the most important steps you can take. Due to the COVID-19 pandemic small businesses owners are in the face of unprecedented times. While it’s happening and the soon to come aftermath are causing major disruptions across the globe and will indefinitely change consumer behavior. In these moments of uncertainty the digital marketing world is constantly changing, and your strategy should be as well. In the aftermath of the COVID-19 pandemic some businesses will be prepared to rebound. This is a pivotal time to invest energy and efforts into upgrading and building a concrete digital marketing strategy that will accelerate your business into the future. Here are a few things to keep in mind when it comes to your digital marketing strategy. Be Adaptable Many local and small businesses depend on foot traffic and word-of-mouth to gain popularity, this is why COVID-19 has proven to be so devastating. Due to the “stay-at-home” and “shelter-in-place” orders businesses aren’t getting traffic, this is why it is crucial to move your focus onto marketing strategies […]
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Accelerated Delivery with Google Ads is Soon to Be Behind Us
Accelerated ad delivery will be a thing of the past come May 1st. We all know your ad delivery determines how long your daily budget lasts within a day. Google has announced that you will no longer have the option to select accelerated ad delivery for new shopping or search campaigns. You will now only have the option to select standard delivery. So what does this mean? When you select accelerated delivery, Google knows to enter the ads of the campaign into every auction that your ad is eligible for until you hit your daily budget. When you run standard delivery ads, Googles knows to spread your budget out over the course of the day or whichever period you have scheduled your ads to run. When you select standard delivery you may be withholding your ads from some auctions for which they are eligible for. Google offered an explanation as to why they are discontinuing this feature saying: “[Accelerated delivery] isn’t effective for campaigns that aren’t limited by budget. And for campaigns that are limited by budget, this method can increase CPCs due to increased competition early in the day, or unintentionally spend most of your budget in earlier time […]