by Alexander Hatala | Jun 20, 2025 | Google Ads, Marketing
Quick Review: What Is Impression Share? (Last Updated: 6/20/2025) Impression Share (IS) = your ad impressions ÷ total eligible impressions. Eligible impressions depend on settings (locations, schedules), approval status, and Quality Score. IS data is available at...
by Alexander Hatala | Jun 18, 2025 | Analytics, Conversion Optimization
Microsoft released the Clarity MCP Server earlier this month. The MCP Server is a backend service that exposes your Clarity data through Microsoft’s new Model Context Protocol (MCP). It enables AI agents, such as Claude, Copilot, or any agent built using the OpenAI or...
by Alexander Hatala | Aug 30, 2023 | Uncategorized
Presented by Andrew Goebel In the digital age, the business of lead generation has transformed from a mere afterthought to a pivotal cornerstone of a company’s success. Reflecting on my journey, there’s a slew of advice I wish I could send back in time to...
by Alexander Hatala | Jul 25, 2023 | Uncategorized
Introduction In today’s digital age, social media plays a pivotal role in business marketing strategies. Establishing an effective social media presence involves navigating the fine line between posting frequency and audience engagement. This blog post delves...
by Alexander Hatala | Jun 13, 2023 | Uncategorized
This instruction manual will guide you through the process of auto-tagging a lead in GoHighLevel from Gravity Forms using Zapier and creating automations in GoHighLevel triggered by specific tags. By following these steps, you will be able to organize your leads more...
