by Alexander Hatala | Jun 20, 2025 | Google Ads, Marketing
Quick Review: What Is Impression Share? (Last Updated: 6/20/2025) Impression Share (IS) = your ad impressions รท total eligible impressions. Eligible impressions depend on settings (locations, schedules), approval status, and Quality Score. IS data is available at...
by Alexander Hatala | Sep 15, 2021 | Marketing
Some common calls to action sound like: “Click here,” “free download,” “subscribe,” “buy now,” and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases,...
by Alexander Hatala | Aug 26, 2021 | Marketing
It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they...
by Alexander Hatala | Aug 23, 2021 | Conversion Optimization, Marketing
What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three...
by Alexander Hatala | Aug 6, 2021 | Marketing
Alexander HatalaCo-founder Custom Design Partners Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics....
by Alexander Hatala | Jul 27, 2021 | Marketing
A lot of marketers get a bit overwhelmed when trying to migrate their current workflow from Universal GA to the new Google Analytics 4, especially when it comes to custom tracking and custom events. With GA3, event tracking was pretty simple and straightforward,...
