by Alexander Hatala | Aug 23, 2021 | Conversion Optimization, Marketing
What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three...
by Alexander Hatala | Aug 6, 2021 | Marketing
Alexander HatalaCo-founder Custom Design Partners Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics....
by Alexander Hatala | Jul 27, 2021 | Marketing
A lot of marketers get a bit overwhelmed when trying to migrate their current workflow from Universal GA to the new Google Analytics 4, especially when it comes to custom tracking and custom events. With GA3, event tracking was pretty simple and straightforward,...
