by Andrew Goebel | Aug 28, 2025 | Conversion Optimization, Analytics, Ecommerce, Marketing
Lightweight vs Feature-Rich: Choosing the Right Theme and Page Builder for WordPress When you launch a new WordPress site, one of the first decisions you face is how to design it. Do you pick a flexible page builder like Elementor or Beaver Builder, or do you start...
by Andrew Goebel | Aug 28, 2025 | Analytics, Conversion Optimization, Marketing
Demystifying Core Web Vitals for WordPress Website performance isn’t just about how fast a page feels when you load it. Google measures speed and user experience using specific metrics called Core Web Vitals. These metrics affect not only search rankings but also how...
by Andrew Goebel | Aug 28, 2025 | Conversion Optimization, Analytics, Marketing
Caching 101: Server-Side vs Client-Side and Choosing Plugins Wisely If you want a faster WordPress site, caching is one of the most powerful tools you can use. It reduces the amount of work your server does for every request and delivers pages more quickly to...
by Alexander Hatala | Jun 20, 2025 | Google Ads, Marketing
Quick Review: What Is Impression Share? (Last Updated: 6/20/2025) Impression Share (IS) = your ad impressions ÷ total eligible impressions. Eligible impressions depend on settings (locations, schedules), approval status, and Quality Score. IS data is available at...
by Alexander Hatala | Sep 15, 2021 | Marketing
Some common calls to action sound like: “Click here,” “free download,” “subscribe,” “buy now,” and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases,...
by Alexander Hatala | Aug 26, 2021 | Marketing
It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they...
