As a nonprofit, persuading individuals to donate starts at your website. When it comes to submitting donations, you want your site to feel and be secure while always engaging your audience. Any not-for-profit site needs the accompanying five essential components.
Streamlined Donation Page
While site guests may wind up navigating to your gift page, completely aiming to make a blessing, your gift page itself can have an impact whether they decide to donate or not. Ensure that your gift page doesn’t have any connections that would divert individuals off the page before they make their donations. The general page ought to be quick and painless, catching just the most imperative data. In the event that your gift page incorporates pictures, ensure they’re high caliber.
Online networking Links
You should be incorporating links to your nonprofit’s networking accounts. This gives people visiting your site more chances of getting to know your brand and what you stand for.
As you make blog content—a successful method for building trust with your supporters and imminent benefactors, showing the estimation of your work, and working up your SEO rankings—ensure your web-based social networking joins are likewise noticeable.
Give the traffic coming to your blogs the option to share your content across their social networks as well. You can utilize instruments, for example, Share This so they can share material that impacts them most.
Singular Staff Pages
Show site guests the team behind your motivation. Displaying your staff individuals’ bios, hobbies, and binds to the association helps build legitimacy and refines your image. Staff pages additionally highlight the way that your nonprofit is involved.
You can also utilize these pages to share staff individuals’ online networking records and individual sites, which helps guests to additionally bond with your nonprofit more. The excellence of online networking is that it encourages natural individual association and advances the availability of your association—also individuals have a tendency to move toward people they feel a connection with. Ultimately, singular pages can help your site’s general SEO.
Responsive enables your site to change and adapt to the size of the screen you are viewing the website on. Without it, it makes it difficult to explore and see your site across a wide range of devices.
Having a responsive website also makes you website more legitimate to Google’s crawlers, which is great for SEO.
Money related Transparency
Contributors need to know their donations are going. Give a clear understanding into your association’s financials to encourage trust. Some key data that you can incorporate are your yearly reports, Form 990, and 501(c)(3) documentation. Additionally, it’s smart to have visuals on your site that layout the effect of gifts of various sizes. Come to an obvious conclusion for guests between their blessings and the distinction they can make.
These key components are a strong establishment for your not-for-profit site. Keep in mind that your site—from its substance, to its traversability, to even its plan—is your greatest vehicle to pull in online donations.
Co-founder Custom Design Partners
Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics.