How To Improve Your Conversion Rates With A/B Split Testing

Aug 23, 2021 | Marketing, Conversion Optimization

What is Conversion Rate Optimization?

Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective.

So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three main tasks.

1) Start by identifying your goal on your website.

2) Analyze web traffic and find out what people are doing on your site.

3) Have an understanding of how users behave when they go from the first page to the last, and then optimize accordingly.

Improving CRO With A/B Testing

A/B testing is a type of experiment that compares two versions of a website or product page to see which one performs better. It can help you make better decisions about what to do with your website and improve customer experience.

Split testing is a popular marketing tactic used by e-commerce and lead generation websites. A/B split testing involves showing two groups of people different versions of the same landing page or products page. The goal here is to test which version resonates better with its target audience.

Landing pages are a crucial part of online marketing because they provide the entry point for your customers. It is important to optimize a landing page so that it can convert visitors into customers on the website.

When you are optimizing a landing page, it is crucial to understand what visitors want and need. All of these changes should be tested to see if they have any significant effect on conversion rates. A/B Split Testing is one of the most useful strategies for optimizing landing pages because it allows you constantly iterate and improve your page design, copywriting, and call-to-action placement without spending too much money in the process.

Once you have optimized your landing page, it is important to monitor how those changes affect its performance over time and ensure that no new updates significantly reduce conversion rates.

Here are some A/B split testing tools that can help you:

HubSpot’s A/B Testing Kit



Crazy Egg

AB Tasty


Conclusion: You Need to A/B Split Test Landing Pages on Your Website

A/B testing is a popular form of conversion rate optimization. It’s based on the idea that if you want to know what converts for your site, you just have to test two different versions of a web page. The page with the best performance will be the one you can improve your conversion rates with.

The conclusion: Conversion Rate Optimization (CRO) is all about increasing customer conversions, which is critical to any company because it increases their sales revenue and profitability.

Sometimes, the biggest opportunities for businesses are not in gaining more traffic, but in achieving a higher conversion rate from existing traffic. If and when this is achieved, it is easier for businesses to scale their online ad spend while maintaining a profitable return on investment

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Alexander Hatala

Alexander Hatala

Co-founder Custom Design Partners

Alexander Hatala is the co-Founder at Custom Design Partners. He specializes in e-Commerce operations, performance marketing strategies, and behavioral analytics.


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