One of the most important things for digital marketing is to increase engagement with website visitors. Audience engagement has been around for decades but in the current digital age, it has become far more important to converting sales. In a time of overconsumption...
Google Search vs. Apple Search? Google certainly needs some competition in the search engine market. Rumors about development of an Apple search engine have been circling around for years, even before Apple officially confirmed the existence of their “Applebot”...
How to Reduce Your Online Marketing Campaign’s Cost Per Acquisition Before we get started, there are a few technical terms in which to familiarize yourself: Cost Per Acquisition (CPA): a metric that measures the aggregate cost to acquire one paying customer in a...
Recent times have created a push for businesses to have a web presence now more than ever. Don’t get left behind! The following is 4 reasons why you should a) create a business website, or b) re-vamp your existing website to include the following: Mobile...
Google Docs is a free tool that is always available to you and makes sharing with your team extremely easy. That’s why so many of us rely so heavily on it daily. However, there are many features many of us don’t know about and are not utilizing to our full advantage,...
