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Online Reputation Management
Your online reputation is the image that is portrayed of you on the internet. Online reputation management is about improving or restoring your brand’s good standing. At Custom Design Partners we can accomplish this by countering and weakening the negative materials that are found throughout the internet, pushing more positive material to improve your credibility and customers’ trust. Research and Analysis Before we start the online reputation management process, we have to determine the current state of your online reputation. We will conduct research audit so we know what appears about the specific keywords when people are searching your brand. Under this service, we will set up a natural link network that will direct traffic to positive links. Backlink Backlinks can make a huge impact on your search ranking. Backlinks can come from a number of different sources including social media and websites. We will link different sources to your website, this will show Google that your website is credible. This way we can promote positive links and move traffic away from negative ones. SMO Profile Creation and Optimization We will set up social media accounts i.e. Alignable, Foursquare, Yelp, Crunchbase, Facebook, Twitter, Pinterest, Yellowpages, Glassdoor, Bizjournals, Reddit, etc. We can optimize your accounts […]
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Some Google Docs Features You Didn’t Know About
Google Docs is a free tool that is always available to you and makes sharing with your team extremely easy. That’s why so many of us rely so heavily on it daily. However, there are many features many of us don’t know about and are not utilizing to our full advantage, which are not available with other suites. Google Docs offer sweet add-ons that you can use to expand functionality. Here are some of the hidden features that you should start using today: Add Fonts What most Google Docs users don’t know is that there are dozens of fonts you can utilize while creating your docs. To add more Google Doc fonts, you just need to open your doc, click the fonts on dropdown third box situated on the left side of the editing toolbar. The default font is always Arial. After the starting font has appeared, click on the “More fonts…” option. That will open another window with more fonts. Select the fonts to add in your doc. Templates You don’t always have to start from scratch when using Google Docs. When completing some general tasks like resume writing, proposal drafting, business letter writing, formalizing meeting notes and brochure designs, you can use […]
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5 Basic Must-Haves for Every Nonprofit Website
As a nonprofit, persuading individuals to donate starts at your website. When it comes to submitting donations, you want your site to feel and be secure while always engaging your audience. Any not-for-profit site needs the accompanying five essential components. Streamlined Donation Page While site guests may wind up navigating to your gift page, completely aiming to make a blessing, your gift page itself can have an impact whether they decide to donate or not. Ensure that your gift page doesn’t have any connections that would divert individuals off the page before they make their donations. The general page ought to be quick and painless, catching just the most imperative data. In the event that your gift page incorporates pictures, ensure they’re high caliber. Online networking Links You should be incorporating links to your nonprofit’s networking accounts. This gives people visiting your site more chances of getting to know your brand and what you stand for. As you make blog content—a successful method for building trust with your supporters and imminent benefactors, showing the estimation of your work, and working up your SEO rankings—ensure your web-based social networking joins are likewise noticeable. Give the traffic coming to your blogs the […]
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Google Advanced Search Tips
If we’re being honest, almost all of us use Google multiple times a day. But, did you know there are tips and shortcuts to narrow down your search terms even more? This makes finding what you’re looking for boatloads easier. Here is a list of the most useful Google search tips. Use of Quotes Did you know that you could use the search engine to search for an exact phrase? For that to be possible, you just need to input the phrase in quotations. The simple trick yields pages with words matching what you searched. This tip is particularly useful for people trying to look for results with a particular phrase. Use of an Asterisk Within Quotes You can also use an asterisk within the quotes to specify variable words or the unknown. Each time you use an asterisk to replace a word; your search will result in numerous variations of the phrase. That trick comes in handy when trying to search for a song using the lyrics and making out the whole phrase is very hard. For example, you can search for “imagine our * daily living” to get results. The asterisk is also useful when looking for every […]
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Repurposing and Syndicating Your Blog Posts
The process of repurposing blog content may be confusing. Your target audience, on various platforms, can easily recognize repurposed and syndicated content – that applies to your business too. To drive more traffic to your business website, you should publish your content across more platforms. To get more value from your blog posts and safeguard your SEO, you might consider the following simple steps. Repurpose Your Blog Posts on Medium Publication of content on Medium is easy and fast. The social media platform offers an effective way of repurposing blog content to help users reach thousands of new readers. The only thing you need to do is to make a free account. After signing in, click on the profile icon or image and select “Stories”. To repurpose content you have already posted on your blog, click on the “Import Story Option” and enter the URL pointing to your blog post to repurpose. The social media platform will import the content – including the images and the formatting like bolded texts, subheadings and links. If Medium fails to do that, you can edit the posts before you publish them. To protect your SEO, use “canonical tag”. Canonical tags appear in […]
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Blip Billboards Review – Digital Billboards For Everyone
My honest review of Blip Billboards According the the best search engine in the world, Google, advertising on billboards is expensive! A monthly cost of $15,000 would be impossible for any small local businesses, making billboards in large markets only accessible to huge personal injury law firms, cable providers and other national companies. I did some research on digital billboards with a self serve model. I was looking for a way to run my own digital billboards with no salesman to deal with and no monthly minimum spend. Blip Billboards came up in my research and seemed to meet this criteria, so we decided to give it a try! Below is my honest review of the features that Blip Billboards offers and the possible opportunities that it can give to marketers and small business owners. Pros: No minimum spend Choose your billboard placements and times your ad will show Quick approval Simple interface Cons: Not available in every city, only available in USA Simple… too simple Built in dynamic number insertion would be amazing Using The Blip Billboards Platform The Blip Billboards platform is relatively self explanatory. After creating an account, you can view all of the available billboard […]
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Be S.M.A.R.T.
It’s always good to have a plan of attack when you want to achieve big goals, however big goals can be overwhelming, and it’s often difficult to take the first step. SEO can be broken down into a simple acronym: Specific, Measurable, Achievable, Realistic and Timelined (S.M.A.R.T.) Let’s break it down. Specific Specific is referring to your company’s goals, I’m not talking about vague ones like need more rank number one in all the search engines, or gain more website views. Specifically, make goals that directly connect to the business objectives, for example, double the amount of clients in a year or convert fifty percent more leads to customers. These types of goals focus the company, that way each department knows the objective and is working toward the same goal. Measurable Measurable is tracking progress and seeing results through analytics. Because the internet is so great, analytics can measure every aspect of your marketing. It’s very important to build off setting specific SEO goals so that you can monitor progress and the success rate of your original set objectives. There are many business and SEO KPIs to keep track of however a few to consider are, SEO Metrics, which keeps track of rackings, flow […]
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Common Social Media Mistakes Companies Should Avoid
Social media use has grown exponentially since its onset in the 90’s. The number of social media users is expected to reach 3.02 billion by 2021. It is not surprising then that 90% of small to medium sized businesses have maintained a social media presence for 5 years or longer. However, most businesses do not develop a social media strategy to ensure their success. Below are some of the best practices to keep in mind to maximize your returns from social media. Set Measurable Goals Many businesses get caught in the trap of building vanity measures, seeking increased likes and followers, without determining the impact on ROI. What does increased likes do for your business? Objectives should be business centered, not social media centered. Social media can be used for a variety of purposes such as increasing sales by a given metric, creating a positive customer experience, or establishing brand awareness. Know your Target Audience The content you create should be tailored to your target audience. Tell engaging stories related to your consumer’s interests and needs. If you create engaging posts, then potentially more consumers will share your content, extending your reach. Knowing your target audience also helps to determine […]
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How to find High-Quality Links
Link building is the past, present, and future of SEO. But the question at hand is how to obtain and gain access to high quality links for your content? It’s quite simple, you have to earn them. But first it’s important to know what makes a good link good and a bad link bad. One of two things can occur when first starting to build up backlinks. The first being that you build a successful high-quality link and it soars to the top of the first page on Google. Or, you building a low-quality link and have Google heavily penalize your site. The authority of the page plays a big role when it comes to linking. Recent studies show that the authority of the page is the most important factor. Links that come from more authoritative pages are going to obviously carry more weight, than links that don’t. It essentially comes down to how well your backlink rank on a PageRank powerhouse. Another key factor of building a high-quality link is the authority of the site it comes from, the sitewide authority. Although it’s more difficult to get these, it’s extremely helpful if you can somehow finagle them to your […]