This week’s blog is about how to improve your Google Ads Impression Share. In order to increase your impression share and visibility in search engine results, your Google Ads have to appear more often or in more places. We are sharing a few tips on how to accomplish...
With the 2020 holiday season quickly approaching, Google was right on time when they extended the Performance Planner to include Google Shopping campaigns. Google’s Performance Planner helps us plan Ad budgets more accordingly. Now with the ability to plan and...
It’s true. Having your website redesigned can be costly. It’s also true that having Search Engine Optimization on your site can be expensive. But the benefits of search engine optimization and in turn, website redesign, truly outweigh the costs – especially...
How to Reduce Your Online Marketing Campaign’s Cost Per Acquisition Before we get started, there are a few technical terms in which to familiarize yourself: Cost Per Acquisition (CPA): a metric that measures the aggregate cost to acquire one paying customer in a...
Recent times have created a push for businesses to have a web presence now more than ever. Don’t get left behind! The following is 4 reasons why you should a) create a business website, or b) re-vamp your existing website to include the following: Mobile...
