Alexander Hatala

Alexander Hatala, co-founder Custom Design Partners

Alexander Hatala is the co-founder of Custom Design Partners, a marketing agency providing performance and growth based strategies nationwide. Alexander has a core focus on eCommerce and SaaS industries, providing insights on business operation streamlining, automation, and CRO/retention. He’s worked with high volume, established B2C eCommerce companies as well as start-up B2B SaaS agencies starting with an idea. With over 15 years of experience in the digital space, Alexander has dealt with dozens of different industries and business models, while operating internally or offering an external point of view.

Attending Riverside Military Academy and studying network engineering at Florida Career College, he quickly found digital marketing was his true calling. Alexander Hatala lives in Jacksonville, Florida near the headquarters of Custom Design Partners.

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Recent Posts

How To Create The Right Call To Action For Your Website

How To Create The Right Call To Action For Your Website

Some common calls to action sound like: "Click here," "free download," "subscribe," "buy now," and so on. I could go on almost infinitely with other examples of CTAs that are still overused daily and that, in many cases, are far from achieving their purpose of...

Press Release Distribution: How To Do It Right

Press Release Distribution: How To Do It Right

It is undeniable. Small businesses need press coverage. Customers need to be informed about your company, products, services, and news developments. Press coverage also plays a vital role in boosting your brand awareness. However, press releases are useless if they...

How To Improve Your Conversion Rates With A/B Split Testing

How To Improve Your Conversion Rates With A/B Split Testing

What is Conversion Rate Optimization? Conversion Rate Optimization is the process of measuring the performance of a website and adjusting it to make it more effective. So, what does CRO involve exactly? There are a few steps to CRO which can be broken down into three...

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